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Chiswick Rusthall Avenue

A once-derelict family home in the heart of Chiswick was completely transformed to suit modern family living. The redesign features an open-plan ground floor, six bedrooms, and six bathrooms spread across the basement, first, and second floors. With a focus on natural materials, earthy tones, and adaptable spaces, the home was thoughtfully designed to accommodate a growing family.

Project Description

Click on the title below to view more about the project.

Much of the inspiration for the home came from the garden, with spring colours reflected in the striking artwork by Casey Moore that takes pride of place in the central living room. At the heart of the design is an intricate spiral staircase, crafted from solid European oak and softened with a series of curves. Spanning four floors, the staircase is both a focal point and a masterpiece, envisioned by architect Simon Gill

At the heart of the home is the kitchen, enclosed by a curved wall partially constructed from slats of the same European oak used in the striking staircase, creating a sense of continuity. The dark, glossy ceiling lends the kitchen a warm, cosy feel despite its open-plan design. To the rear, floor-to-ceiling glass floods the space with natural light, complemented by bright walls and ceilings for an airy, uplifting atmosphere.

The layout was designed to be highly adaptable, providing communal areas for family gatherings and socialising, alongside smaller, quieter spaces for individual use. Rusthall Avenue is home to a family of five—two sisters and their older brother—all needing their own personal spaces.

An art room, tucked discreetly off the main living room, offers a space for homework or creative projects. Positioned near the kitchen, it allows the children to work independently while staying close to an adult cooking nearby.

The basement level features a spacious gym with floor-to-ceiling mirrors, glass doors to maximise natural light, and a top-notch sound system. Below that, a fully soundproofed cinema room was built, complete with state-of-the-art technology for an authentic cinematic experience.

All materials were anchored in the same palette, earthy tones, plenty of greens and pink. Natural stone, Oak, against bronze or dark gold metallics. Plenty of mirrors either antiqued or with a soft pink tone.

I have a deep love for colour, so it was a challenge—but a rewarding one—to work within a relatively restrained palette. On the ground floor, the predominantly green scheme branches out with the introduction of a rich dark blue, highlighted by the *Paint and Paper Library* wallpaper that envelops the sitting room, even extending over the window sills for a dramatic effect.

Upstairs, the children’s rooms allowed for a little more playfulness, with the palette expanding to include mustard yellow and deep plimsoll blue, adding warmth and individuality to their personal spaces.

The dining table, a striking piece purchased from The Conran Shop over 18 years ago, remains a true statement. This wooden table, entirely clad in sheet metal, commands attention at the heart of the space. It’s paired with timeless Wishbone dining chairs by Hans Wegner, creating a perfect balance of classic and bold design.

When briefing architect Simon Gill, we requested curves to feature in every room—a theme carried through the kitchen walls, window frames, door tops, and the graceful return of the staircase. Continuing this motif, our sofa choice was the Julep by Jonas Wagell for Tacchini.
Purchased from the lovely Carla at Sofo London.
Upholstered in luxurious dark olive-green velvet, its soft, enveloping form is both simple and grand, with a distinctly feminine elegance. A true statement piece!

Most of the lighting in the project was purchased from the talented duo Ralph & Dixie at Catalog Interiors.

As every interior designer knows, no design can come to life without the support of a skilled and dedicated team. This project, which took 15 months from breaking ground to final installation, was no exception.

Our main contractor, Noble Structures, worked seamlessly alongside 4mark to bring the vision to reality. They were supported by an incredible team of joiners, curtain makers, and specialist contractors, all of whom we highly recommend for their expertise and attention to detail.

At Ixia London, project management is at the heart of everything we do. We believe that great design can only be realised through meticulous coordination and collaboration. By partnering with trusted professionals and maintaining clear, timely communication at every stage, we ensure that each project runs smoothly and achieves the best possible results.

Since its completion, Rusthall Avenue has garnered significant recognition, making the cover of The Times property section—a true testament to its design. The house has also become a sought-after location for high-profile shoots, featuring campaigns for brands such as Lululemon, Office, ASOS, ITV, and Unilever. As they say, the proof is in the pudding!

Let us craft your vision into reality with bespoke designs that exude luxury and effortless functionality.